Covid -19 challenged travel and tourism companies to think more boldly than ever. As and how this industry is recovering from the shock, companies have a clear opportunity to restructure their business models and ways of working.

As companies are navigating changes to the industry, those that remain flexible and adaptive stand to gain significant market share and security. And fundamentals like managing pricing and customer relationships coupled with innovation will be key to a strong post-crisis performance.

Over the past seven years, we have collaborated on various travel and tourism initiatives. We treat it as its own unique entity, not a side-shoot of adjacent industry topics. Airlines and railways look very different when seen through a travel and tourism lens versus a logistics and transportation lens. The difference is stark and now more than ever, travel and tourism needs a highly customized approach. And That’s what we offer at M Strategy Global.